The AI bubble will pop. It’s up to us to replace it responsibly | Mark Surman

2026-01-30 - 11:15

When bubbles burst, what comes next can be better, if we build it differently It was December 1999. Tech investors were riding high, convinced that a website and a Super Bowl ad were all it took to get rich quick. Spending was mistaken for growth; marketing was mistaken for a business model. In just a few months, the dot-com boom would go bust: $1.7tn in market value vanished, and the broader economy took a $5tn hit. Yet something remarkable emerged from the wreckage.