Less stuff, more joy: seven lessons from ‘enoughfluencers’ on how to live a happier, simpler life

2026-03-27 - 15:10

Meet the influencers encouraging us to stop buying new Anna Kilpatrick doesn’t have a bedroom. Or even a bed. The a 52-year-old content creator from East Sussex sleeps on a wide shelf in her hallway so that her two children, 21 and 18, can have their own rooms. And yet, she says, she has “enough”. She doesn’t hanker after a bigger house or shinier car. “Having fewer things is freedom,” she says. Kilpatrick, who shares such ideas with her 104K Instagram followers (@not.needing.new), is part of a small but growing community of “enough-luencers”. The concept is similar to deinfluencing – where content creators discourage followers from buying into trends – but is also about celebrating already having enough, and, crucially, feeling happier for it. In her new book, Not Needing New: A Practical Guide to Finding the Joy of Enough, Kilpatrick lists the benefits of living with less: “An increased sense of calm, less anxiety through clutter, free time away from maintaining the home, a healthier bank balance and reduced debt, children who are learning how to manage delayed gratification.” Continue reading...